The simple answer is “Do dogs like their bellies rubbed?”  In a digital world full of texting, social media and the other many forms of communicating, there seems to be the ongoing debate that email is phasing out.  The truth of the matter, email is not going away anytime soon.  Where nonprofits are always trying to find ways to stay up to date with the modes of communication, like most businesses do, for a nonprofit organization, online marketing needs are in some ways more complex.  Their success relies on building strong relationships with clients, volunteers, donors, community leaders, and funding agencies.

Why use email marketing?

First, understand if you’re an organization that sends communications through the mail, we’re not suggesting to give it up.  In other words, continue doing what works for you. However, by shifting your focus to email using a platform like Constant Contact, you can power up your communications in several ways. Here are just a few:

Build professional-looking emails

Constant Contact offers professional, ready to use templates of many different designs, and if don’t like the look of what they give you, it’s very simple to design your own. After all, you can easily insert your own logo, match your organization colors, or use the types of media that appeal to people the most, like photographs and videos. Inserting linked text and pictures in your emails is also a breeze for things like your sign-up form, a social media page, or a “donate now” page.

Gather data about your supporters

When you send a letter or brochure through the mail, there is no way to know what happens when it gets there. Did anyone open it? Read it? Take action based on what you sent?  However, when you send an email, you get detailed information about which email your supporters open and what content causes them to take action. You can learn more about your audience and what’s important to them, while also letting them know that you care about what they think.  Now your printed newsletter sent once a month can become a two-way conversation with your most important constituents.

Saves time and money

One of the biggest questions asked by a nonprofit… what about the cost? And how time does it take to complete? For instance, the financial investment of email marketing costs far less than what you would spend on paper, printing, and postage to reach the same audience. Plus, the return on your investment of time to learn how to create and send emails will be high.  You don’t have to go it alone, either.

In conclusion, as a Certified Solution Provider, Technology Playground can provide a wealth of information to help answer any questions you might have about email marketing.

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