In this workshop, participants will explore the remarkable impact of AI on the SEO process. This is a SCORE-sponsored workshop.
Date: August 23, 2023
Time: 6:30 PM
Location: Online
The Business Foundation Series: Lean Business Plan webinar will walk attendees through a lean business planning approach that can be used as an internal roadmap and a vehicle for attracting capital investment. Attendees should have completed the Business Foundation Series: Concept and Assessment session as a prerequisite and have a startup or existing business in place.
Date: August 24, 2023
Time: 2:00 PM – 3:30 PM
Location: Online
When you’re a small business, you have one distinct advantage over the big guys: customer relationships.
Every time you’re talking with a customer in-store, emailing someone who has a question or answering the phone, you’re building a relationship. The odds are good that you know many of your customers’ names and what they like. You may even know a bit about their personal lives.
It’s almost impossible for bigger companies to establish the same connection with customers (that’s why those that do really stand out).
Want the really good news?
It’s never been easier to grow the relationships that are so crucial to your business’s success.
An overview of online marketing for retail
If you’re considering getting started with online marketing for retail, you may already be overwhelmed by too many tools, never-ending “expert” advice, and the many marketing myths presented as fact. You may be frustrated to find that marketing your business online is not as easy as many claims it to be.
You’re not alone.
If you’re like many Constant Contact customers, we know you’re busy trying to run and grow your business. From purchasing to merchandising to managing and more, you’re wearing many hats.
Almost 95 percent of consumers read online reviews before visiting a business. An even more incredible stat is nearly 85 percent of the consumers that read online reviews trust the reviews as much or more than the personal suggestions made by close friends and family members. Because the average consumer reads seven reviews before making a purchasing decision, isn’t there something you should be doing as a business owner to bolster the power of online reviews?
The answer is a resounding yes. You should learn how to respond and manage online customer reviews.